Signage

Intro

The 'Signage' project was developed as a reflective exploration of the urban environment and the role of type in utilitarian contexts such as signage and digital displays. The work draws inspiration from the old LED scrolling displays commonly found in public transport in Moscow. The final outcome is a typeface that distills the visual language of these legacy LED signs and information boards. It has a distinct voice, reinterpreting the standardization and anonymity typically associated with utilitarian typefaces. The decision to create a Cyrillic typeface was driven by the intention to contribute to the development of Cyrillic type design. Research into the structure, history, and system of Cyrillic typography provided valuable insights into cultural and visual interactions. The 'Signage' typeface is designed for versatile use across both print and digital media. It is released under an open license.

Deliverables:

Type design

Poster

Postcard

Year

/

2024

Positioning

Signage sits between functional transit typography and expressive display type. It is built for brands, publications, and interfaces that want a voice with an urban accent — recognisable, direct, free of decoration. The open license makes it accessible for independent projects, student work, and cultural initiatives.

Visual Language

The forms originate in the pixel grid of LED matrices, redrawn in vector. Characteristic cuts, rectangular terminals, and the rigid rhythm of strokes are preserved; only the decisions that would have hindered the typeface at large sizes or in body text have been softened. Counters are intentionally open; a nod to the way light bleeds from a diode into the darkness of a transit cabin. Numerals are designed as the core of the system: they were the glyphs that appeared most often on the original boards.

CV

EDUCATION

2021 - 2023

Chelsea College of Arts University of Arts London

London, UK BA Fine Arts

First Class Honours


2024 - 2025

London College of Communication

University of Arts London

London, UK

MA Design for Visual Communication

First Class Honours